About The Author

David Grabitske

David Grabitske is the manager of outreach services at the Minnesota Historical Society in St. Paul, Minnesota.

Nancy Schwartz of Getting Attention!, which helps nonprofits with marketing issues, published the 2009 Getting Attention Nonprofit Tagline Report. Although local history is not segmented by itself, it is included in the Arts & Culture heading where only 58% of organizations use a tagline and 61% of those taglines are ineffective.

The winner of the best tagline in for Arts & Culture was the Montana Historical Society with “Big Sky. Big Land. Big History.”

Other examples of history organization taglines can be found beginning on page 37 of the report: Stevens County Historical Society in Morris represented Minnesota’s local history community on this list.

Do you use a tagline for your history organization? Why or why not? How effective do you think your tagline is? Of the many local historical organizations in Minnesota, which do you think have compelling taglines?

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One Response to Taglines create connections

  1. Mary Warner says:

    We don’t have a tagline for the Morrison County Historical Society and, frankly, I never gave it any thought. Now that you’ve brought it up, David, I’m seeing taglines everywhere. I woke up yesterday morning thinking of potential taglines for our organization.

    On a related note, this week I heard a piece on National Public Radio’s Talk of the Nation about six-word memoirs: http://www.npr.org/templates/story/story.php?storyId=123289019

    Six-word memoirs could stand in as personal taglines. Or you could pretend that your history organization needs a six-word memoir.

    The six-word memoir is an invention of Smith Magazine. Here’s Smith’s website, where you can submit your own:



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