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Display Briefs

Wednesday, March 19th, 2014

Display Briefs

Light yellow women’s brief-style underpants with a self-lined crotch, cuffs at leg openings, and an elastic waistband. Intended for display only and not to be sold or worn by a person. Made by Munsingwear Incorporated, a company based in Minneapolis, Minnesota in 1960.

For more information or to purchase a photograph of this item, view these briefs in our collections database.

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Munsingwear Quilt

Tuesday, October 22nd, 2013

Munsingwear Quilt

Hand-stitched bed quilt made from remnants of fabric from the Munsingwear plant. Circa 1931.

For details, view this quilt in our collections database.

(Note: The comments section has been temporarily disabled while we upgrade the website. You can always leave comments on our Flickr Photostream at http://www.flickr.com/photos/minnesotahistoricalsociety/)

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Brassiere

Thursday, May 24th, 2012

Brassiere

Long-line bra with whirlpool-style stitched cups, hook-and-eye adjustable back closure, and self fabric shoulder straps.  Made in 1950 by Hollywood Maxwell Company, which was acquired in 1958 by Munsingwear Incorporated, a company based in Minneapolis, Minnesota.

Learn more:

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1964 Hollywood Vassarette Munsingwear Sales Promotion Kit

Friday, June 24th, 2011

Today, the “Penguin” golf shirt may be Munsingwear’s most recognized creation, but underwear was the company’s foundation. From 1890-1980, Munsingwear produced innovative undergarments, including the union suit and silk plated wool, for men, women, and children.

The Hollywood Vassarette division, established in 1958, specialized in women’s fashionable coordinated undergarments. This colorful sales promotion kit represents Munsingwear’s commitment to producing undergarments to complement a season’s trends and to create a desired silhouette. The 1964 sales promotion kit folder contains four full-color advertisements, a full-color foldout with merchandise display suggestions, and an illustrated booklet,  “A Re-cap of Our Fashion Notebook for Spring-Summer, 1964”, describing the current trends.


Sales Promotion Kit: Hollywood Vassarette, 1963. Munsingwear, Inc. Records. Minnesota Historical Society.

An online inventory for the Munsingwear collection is available at http://www.mnhs.org/library/findaids/00206.xml

Sehri Strom, Collections Assistant


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Merry widow

Friday, May 6th, 2011

Merry widow

Black lace merry widow. Strapless combination bra and girdle foundation garment, Hollywood Vassarette V-ette style 1079. Manufactured by Munsingwear, Inc. of Minneapolis, Minnesota, circa 1960s.

Starting May 7th, come see this piece and many more at Underwear: A Brief History at the Minnesota Historical Society.

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Don’t Say Underwear, Say Munsingwear

Thursday, May 5th, 2011

For nearly 100 years after its founding in 1886, the Munsingwear Company was known for its innovations in both style and manufacturing techniques and materials. The largest producer of branded underwear in the U.S., it was also the largest employer of women in Minnesota. Curator Linda McShannock explores the company’s numerous “firsts” over the course of its 100 year history, embodied by the slogan “Don’t say underwear – say Munsingwear”

icon for podpress  Podcast Video [4:45m]: Download (916)
icon for podpress  Ebook: Download (549)

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Vassarette bra, girdle, and half slip

Thursday, May 5th, 2011

Vassarette bra, girdle, and half slip

This half slip, brassiere, and girdle represents Munsingwear’s first coordinated promotion between departments manufacturing lingerie and foundation garments using an Italian print named “Toulouse” with fabric coordination by Jean Hall of Minneapolis, Minnesota. Made of nylon and spandex by Munsingwear Incorporated, 1961.

Starting May 7th, come see this piece and many more at Underwear: A Brief History at the Minnesota Historical Society.

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Flowery Girdle

Friday, March 11th, 2011

Flowery Girdle

Bright pink, green, and white floral patterned brief-style panty girdle with an overstitched front panel and a white satin bow on an elasticized waistband. Made of Lycra spandex. Made by Hollywood Vassarette, a division of Munsingwear Incorporated, a company based in Minneapolis, Minnesota. Circa 1972.

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“Police” bra

Friday, October 15th, 2010

“Police” bra

This bra was presented to a female police officer upon her promotion to the rank of Sergeant with the Saint Paul Police Department in 1971 in Minnesota. The roomy size 36DD pink lace Maidenform bra has sergeant stripes tacked to each cup, a shield-shaped pin above the right cup reading “I HAVE SERVED / ST. PAUL SCHOOL POLICE,” and a patch tacked to the back closure of the bra reading “POLICE TRAFFIC”.

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An Ounce of Preservation: A Guide to the Care of Papers and Photographs