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Munsingwear Binoculars

Thursday, July 3rd, 2014

Munsingwear Binoculars

Promotional Munsingwear cardboard encased plastic “Binox” binoculars. Circa 1978.

For more information or to purchase a photograph of this item, view these binoculars in our collections database.

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Display Briefs

Wednesday, March 19th, 2014

Display Briefs

Light yellow women’s brief-style underpants with a self-lined crotch, cuffs at leg openings, and an elastic waistband. Intended for display only and not to be sold or worn by a person. Made by Munsingwear Incorporated, a company based in Minneapolis, Minnesota in 1960.

For more information or to purchase a photograph of this item, view these briefs in our collections database.

(Note: The comments section has been temporarily disabled while we upgrade the website. You can always leave comments on our Flickr Photostream at http://www.flickr.com/photos/minnesotahistoricalsociety/)

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Combination and dressing gown

Wednesday, November 20th, 2013

Combination and dressing gown

Combination and dressing gown with a large rose and foliage print in pink and aqua on a black ground. The combination has black lace trim down the front with three covered buttons and spaghetti straps. The knee-length dressing gown has a long shawl collar, a peplum, and a tie closure. Made of satin polyester. Designed by Monika Tilley. Made by Vassarette, a division of Munsingwear Incorporated, a company based in Minneapolis, Minnesota.

For details, view this combination in our collections database.

(Note: The comments section has been temporarily disabled while we upgrade the website. You can always leave comments on our Flickr Photostream at http://www.flickr.com/photos/minnesotahistoricalsociety/)

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Brassiere

Thursday, May 24th, 2012

Brassiere

Long-line bra with whirlpool-style stitched cups, hook-and-eye adjustable back closure, and self fabric shoulder straps.  Made in 1950 by Hollywood Maxwell Company, which was acquired in 1958 by Munsingwear Incorporated, a company based in Minneapolis, Minnesota.

Learn more:

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1964 Hollywood Vassarette Munsingwear Sales Promotion Kit

Friday, June 24th, 2011

Today, the “Penguin” golf shirt may be Munsingwear’s most recognized creation, but underwear was the company’s foundation. From 1890-1980, Munsingwear produced innovative undergarments, including the union suit and silk plated wool, for men, women, and children.

The Hollywood Vassarette division, established in 1958, specialized in women’s fashionable coordinated undergarments. This colorful sales promotion kit represents Munsingwear’s commitment to producing undergarments to complement a season’s trends and to create a desired silhouette. The 1964 sales promotion kit folder contains four full-color advertisements, a full-color foldout with merchandise display suggestions, and an illustrated booklet,  “A Re-cap of Our Fashion Notebook for Spring-Summer, 1964”, describing the current trends.


Sales Promotion Kit: Hollywood Vassarette, 1963. Munsingwear, Inc. Records. Minnesota Historical Society.

An online inventory for the Munsingwear collection is available at http://www.mnhs.org/library/findaids/00206.xml

Sehri Strom, Collections Assistant


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Merry widow

Friday, May 6th, 2011

Merry widow

Black lace merry widow. Strapless combination bra and girdle foundation garment, Hollywood Vassarette V-ette style 1079. Manufactured by Munsingwear, Inc. of Minneapolis, Minnesota, circa 1960s.

Starting May 7th, come see this piece and many more at Underwear: A Brief History at the Minnesota Historical Society.

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Don’t Say Underwear, Say Munsingwear

Thursday, May 5th, 2011

For nearly 100 years after its founding in 1886, the Munsingwear Company was known for its innovations in both style and manufacturing techniques and materials. The largest producer of branded underwear in the U.S., it was also the largest employer of women in Minnesota. Curator Linda McShannock explores the company’s numerous “firsts” over the course of its 100 year history, embodied by the slogan “Don’t say underwear – say Munsingwear”

icon for podpress  Podcast Video [4:45m]: Download (894)
icon for podpress  Ebook: Download (533)

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Vassarette bra, girdle, and half slip

Thursday, May 5th, 2011

Vassarette bra, girdle, and half slip

This half slip, brassiere, and girdle represents Munsingwear’s first coordinated promotion between departments manufacturing lingerie and foundation garments using an Italian print named “Toulouse” with fabric coordination by Jean Hall of Minneapolis, Minnesota. Made of nylon and spandex by Munsingwear Incorporated, 1961.

Starting May 7th, come see this piece and many more at Underwear: A Brief History at the Minnesota Historical Society.

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Munsingwear loungewear ensemble

Wednesday, May 4th, 2011

Munsingwear loungewear ensemble

Orange and yellow loungewear ensemble with a quilted cropped vest, a sleeveless top, quilted skirt, and a slip. The orange vest has a yellow lining. The yellow sleeveless top has a band fastened by a button and two long sashes attached to the bottom of the top wrap around the waist over the band. The orange skirt has a yellow lining and a vent that runs along the waist to the skirt hem allows the slip to show under the skirt. Made by Munsingwear Incorporated, Minneapolis, Minnesota, circa 1945-1955.

Starting May 7th, come see this piece and many more at Underwear: A Brief History at the Minnesota Historical Society.

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Perfection in Munsingwear

Monday, May 2nd, 2011

Perfection in Munsingwear

An advertising oil painting dated 1914 shows two young girls wearing Munsingwear union suits while their grandmother approvingly looks on. Signed “Myles 1914″ at lower right.

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An Ounce of Preservation: A Guide to the Care of Papers and Photographs