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Points for Creativity

Tuesday, December 9th, 2014


How do you encourage people to go see your new production? Easy! Give them cool swag. But when posters and key chains no longer grab people’s attention, marketing offices need to get creative.

This emery board was created in 1963 to promote the Alfred Hitchcock film, The Birds, at the Anoka Theater in Minnesota. With its clever, though slightly nefarious slogan, “File Your Nails – Don’t Bite Them, THE BIRDS is coming”, the nail file successfully suggests the frightening nature of the film, (you will never look at birds the same way), while still giving people something they will actually use and look at frequently.

Slightly less useful, though still creative, is this cell phone holder promoting the 2009 film New In Town. In the movie a woman moves from Miami, Florida to New Ulm, Minnesota and realizes it’s not so bad. Made of red rubber foam, the shoe has the movie’s title written across the vamp, so you read it every time you grab your phone. Perhaps a snow boot would have better evoked the spirit of Minnesota, but it probably wouldn’t hold a cell phone.

Finally, we have a top hat, used as part of the promotional package for the 1995 premier of Julie Andrews’ musical, Victor/Victoria at the Orpheum Theater in Minneapolis. A ribbon above the brim reads “Victor/Victoria” and the hat held dried roses, a plastic vase, a chocolate bar, and more. However, because of the direction of the text it cannot actually be worn as a hat, (well, it could, but everyone would be craning their necks trying to read upside-down). So instead, it’s a hat that promotes the musical from your dresser. It’s probably a perfect storage space for your nail file and cell phone holder.

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Child’s dress

Thursday, February 21st, 2013

Child's dress

Child’s size 2 printed cotton dress with a star and dot print made and worn during the 1860s. The dress has a plain bodice with a square, wide neckline, ruffled cap sleeves and a back button closure. The full skirt is gathered at the waist and the bodice is lined in white cotton. This was the first short dress worn by Genevieve Ives Schwarg of Dodge Center, Minnesota, a teacher and librarian active in the women’s suffrage movement.

For details, view the dress in our online collections database.

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Shoes on Parade: Highlights from the Minnesota Historical Society’s Footwear Collection

Wednesday, October 17th, 2012

View footwear highlights from the Minnesota Historical Society’s Collection featuring styles from the 18th century, through the 1920s, into the 1960s, and beyond.

Created by Lizzie Ehrenhalt

Learn More:

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A Brief History of Bow Ties

Tuesday, November 1st, 2011

This informative piece on the history of bow ties focuses on those in the Minnesota Historical Society’s Collection. Consider updating your look using tried and true retro fashion! Part of the ‘Things Used to be Cooler’ series. Watch for more fashion and living tips from the past coming soon!

 
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Merry widow

Friday, May 6th, 2011

Merry widow

Black lace merry widow. Strapless combination bra and girdle foundation garment, Hollywood Vassarette V-ette style 1079. Manufactured by Munsingwear, Inc. of Minneapolis, Minnesota, circa 1960s.

Starting May 7th, come see this piece and many more at Underwear: A Brief History at the Minnesota Historical Society.

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Don’t Say Underwear, Say Munsingwear

Thursday, May 5th, 2011

For nearly 100 years after its founding in 1886, the Munsingwear Company was known for its innovations in both style and manufacturing techniques and materials. The largest producer of branded underwear in the U.S., it was also the largest employer of women in Minnesota. Curator Linda McShannock explores the company’s numerous “firsts” over the course of its 100 year history, embodied by the slogan “Don’t say underwear – say Munsingwear”

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Vassarette bra, girdle, and half slip

Thursday, May 5th, 2011

Vassarette bra, girdle, and half slip

This half slip, brassiere, and girdle represents Munsingwear’s first coordinated promotion between departments manufacturing lingerie and foundation garments using an Italian print named “Toulouse” with fabric coordination by Jean Hall of Minneapolis, Minnesota. Made of nylon and spandex by Munsingwear Incorporated, 1961.

Starting May 7th, come see this piece and many more at Underwear: A Brief History at the Minnesota Historical Society.

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Munsingwear loungewear ensemble

Wednesday, May 4th, 2011

Munsingwear loungewear ensemble

Orange and yellow loungewear ensemble with a quilted cropped vest, a sleeveless top, quilted skirt, and a slip. The orange vest has a yellow lining. The yellow sleeveless top has a band fastened by a button and two long sashes attached to the bottom of the top wrap around the waist over the band. The orange skirt has a yellow lining and a vent that runs along the waist to the skirt hem allows the slip to show under the skirt. Made by Munsingwear Incorporated, Minneapolis, Minnesota, circa 1945-1955.

Starting May 7th, come see this piece and many more at Underwear: A Brief History at the Minnesota Historical Society.

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‘Daisy Duke’ outfit from hip-hop shop

Tuesday, April 26th, 2011

'Daisy Duke' outfit from hip-hop shop'Daisy Duke' outfit from hip-hop shop

Fashion trends have a tendency to come and go. A prime example is this “Daisy Duke” ensemble, retailed at the M.R. Hip Hop Shop in Minneapolis in 1994. Patterned after the cut-off denim shorts made famous by actress Catherine Bach on the early 1980s television hit The Dukes of Hazzard, the look made a brief resurgence in the mid-1990s, primarily due to the massive success of the hit single “Dazzey Duks” by hip hop artist Duice in 1993.

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Red duct tape handbag

Tuesday, December 7th, 2010

Red duct tape handbag

This handbag was made entirely from strips of red duct tape by Carly Stipe, Saint Paul, circa 2003.

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An Ounce of Preservation: A Guide to the Care of Papers and Photographs