Advertisement for the Minneapolis Institute of Health printed on the back of a schedule for the 1933 season of Minneapolis Millers baseball and University of Minnesota football.
Today, the “Penguin” golf shirt may be Munsingwear’s most recognized creation, but underwear was the company’s foundation. From 1890-1980, Munsingwear produced innovative undergarments, including the union suit and silk plated wool, for men, women, and children.
The Hollywood Vassarette division, established in 1958, specialized in women’s fashionable coordinated undergarments. This colorful sales promotion kit represents Munsingwear’s commitment to producing undergarments to complement a season’s trends and to create a desired silhouette. The 1964 sales promotion kit folder contains four full-color advertisements, a full-color foldout with merchandise display suggestions, and an illustrated booklet, “A Re-cap of Our Fashion Notebook for Spring-Summer, 1964”, describing the current trends.
Sales Promotion Kit: Hollywood Vassarette, 1963. Munsingwear, Inc. Records. Minnesota Historical Society.
An advertising oil painting dated 1914 shows two young girls wearing Munsingwear union suits while their grandmother approvingly looks on. Signed “Myles 1914″ at lower right.
We celebrate the Pillsbury Doughboy, arguably Minnesota’s best-known advertising icon, with a look at some of the nearly 600 objects in the Minnesota Historical Society’s collection that feature Poppin’ Fresh. Many of these items are drawn from the Richard Ferrell Flour Milling Industry History Collection.
Lucky the Leprechaun bobblehead doll made by Funko Inc. in Lynwood, Washington, circa 2000. Lucky is the advertising icon for Lucky Charms cereal, a product of General Mills, Inc. based in Golden Valley, Minnesota.
Laminated pine cutting board in shape of pig with advertisement for Red River California Pine from the South Side Lumber Co. of Minneapolis. Circa 1940.